FORMAT Festival

For Music, Art, Technology

Advertising Campaign Proposal

Wh0?

FORMAT is a three-day festival in Bentonville, Arkansas, that combines music, art, and technology.

FORMAT features local and global artists, a diverse music lineup, NWA food vendors, interactive art installations, and immersive venues.

What?

I led a team of five to create an integrated advertising campaign proposal for our client, FORMAT Festival. We presented this proposal to the FORMAT creative team and University of Arkansas Advertising representatives.

This campaign is based on “Enhancing Your Senses,” to appeal to FORMAT’s mission to merge music, art, and technology into one eclectic experience. Adobe Illustrator, Canva, and Photoshop were used to complete this proposal.

Campaign Proposal & Pitch Reel

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FORMAT Festival

For Music, Art, Technology

Wh0?

What?

Campaign Proposal & Pitch Reel

HannahMoehnke.com